![]() ![]() Thankfully, you don’t have to stand for this kind of data collection if you’re uncomfortable with it. Some companies have even made this their primary business model. Tap or click here to see one shocking way Facebook tracks your data. GPS on your smartphone works by tracking your location. Targeted advertising is one of the biggest enterprises on the web.Ĭompanies are eager to serve you ads for products you’re likely to buy, and that data helps them hit their mark. Like other data on your phone, that location data is a hot commodity for internet marketers in today’s digital economy. This is how GPS works, how Find My Friends sees your location, and why you get local ads on Facebook and Google. ![]() You understand that your phone knows where you’re located.
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